duplicate, negatively impacting the search rankings.
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If you're building a site from scratch, one of the things that you need to take care of is preventing duplicates. It
can be the
If both these pages serve the same content, it is a duplicate. It will negatively impact the search engine ranking. You need to do the following things to solve it.
non-WWWversions to the preferred URL version.
Note: When redirecting the user to the preferred version of the URL, the status code should be
301 to update the site's change on the search index.