You should optimize your page description
after optimizing the Page
structure and Title for the SEO.
duplicate
, negatively impacting the
search rankings.
<meta name="description"
content="GitHub is where over 100 million developers shape the future of software, together. Contribute to the open source community, manage your Git repositories, review code like a pro, track bugs and features, power your CI/CD and DevOps workflows, and secure code before you commit it."/>
If you're building a site from scratch, one of the things that you need to take care of is preventing duplicates. It
can be the title
, description
or URL
.
e.g.,
If both these pages serve the same content, it is a duplicate. It will negatively impact the search engine ranking. You need to do the following things to solve it.
HTTP
and non-WWW
versions to the preferred URL version.
Note: When redirecting the user to the preferred version of the URL, the status code should be
301
to update the site's change on the search index.