SEO - Description

You should optimize your page description after optimizing the Page structure and Title for the SEO.

• The description is for the user. Make a crisp summary of why they have to visit the link and what will be the reward for it.
• Search engines display your first 110 - 150 characters based on the listing page's device(web, mobile).
• Add a keyword to the description contextually. e.g., Github in the image.
• Avoid: Don't use a standard template. It would be considered duplicate, negatively impacting the search rankings.

How to remove duplicates gracefully

If you're building a site from scratch, one of the things that you need to take care of is preventing duplicates. It can be the title, description or URL.

e.g.,

• https://example.org/about-us
• https://example.org/about-us/

If both these pages serve the same content, it is a duplicate. It will negatively impact the search engine ranking. You need to do the following things to solve it.

• Remove the trailing slash in the URL and redirect the user back to the preferred URL version.
• Redirect the HTTP and non-WWW versions to the preferred URL version.

Note: When redirecting the user to the preferred version of the URL, the status code should be 301 to update the site's change on the search index.